LAST UPDATED: September 17, 2024

This privacy policy (the “Privacy Policy“) explains how Lower Your Electric Bill (“LYEB,” “we,” or “us”), dba Lower Your Electric Bill, collects, uses, shares, and protects information of the users of LYEB’s websites and mobile or other software applications where this Privacy Policy is posted (collectively, the “Website”) and our Concierge Services. This Privacy Policy is designed to fulfill our legal obligations in the places where we operate—including, without limitation and where applicable, the California Consumer Privacy Act (CCPA). 

Please note that this Privacy Policy only applies to the Website, and not to websites, applications, operating systems, or other platforms of third parties (collectively, “Third-Party Platforms”), even if such Third-Party Platforms are linked to or accessible from the Website. Each Third-Party Platform will have its own data collection and usage practices, and may use their own Cookies, web beacons, and other technology to collect information from you. LYEB is not responsible for the content or practices of any Third-Party Platforms and, if you choose to visit or use them, you do so at your own risk.

Capitalized terms that are not defined in this Privacy Policy have the same meaning attributed to them in our Terms of Use.

1. Who controls your information?

Any information or other data provided to or gathered by LYEB is controlled by:

Lower Your Electric Bill
8712 Lindholm Dr #300
Huntersville, NC 28078-1872
UNITED STATES
info@LowerYourElectricBill.co

2. What types of information do we collect?

“Information,” as used in this Privacy Policy, means personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user or household. Examples include a user’s name, mailing address, email address, or IP address. 

LYEB collects and/or has collected over the past twelve (12) months the following categories of information about you and other users of the Website and Concierge Services:

• Information You Provide to Us. We collect information from you when you voluntarily provide it to us over the Website or through the Concierge Services, including as part of registering a user account, ordering Residential Services, completing an LPOA, or communicating with our customer service agents by telephone, chat, email, or other means. Such information may include your name, email address, telephone number(s), street address, city, state, signature, social security number, driver’s license or state identification card number, or Home Imagery that includes personal information. 
• Content You Make Public. LYEB collects information from you that you voluntarily upload to the Website for public display (“Public Information”), such as when you post a review, or comment on a good or service. Once you submit Public Information, neither you nor LYEB are able to control how it may be copied, shared, or used by third parties, even if you and/or LYEB later delete such Public Information. Accordingly, you should carefully consider what personal information you choose to include within your Public Information.
• Transaction and Payment Information. We may gather additional information from you when you apply for or order a Residential Service through the Website or Concierge Services or contact us regarding a prior transaction. Such information may include your bank account number, credit card number, debit card number, or any other financial information, information regarding the products or services you seek, and your payment plan, if any. We may collect or create records regarding your shopping preferences or other purchasing or consuming history or tendencies.
• Device/Internet Connection Information. When you use the Website, we automatically gather information made available by your web browser (such as Microsoft Edge or Google Chrome), internet service provider (such as Comcast or Cox), and device (such as your computer, phone, tablet, or fitness tracker), depending on your settings for each. For example, we may collect your IP address, information about the operating system or type of device you use, the device ID associated with your device, the date and time you access the Website, and your log in attempts. 
• Internet Activity Information. As explained below in Sections 3 and 4 regarding Personalized Ads, we may also collect information about your browsing history, search history, and information regarding your interaction with a particular website, application, or advertisement, including the Website. We may collect information regarding the websites, application, or advertisement you visited immediately before and after your use of the Website.
• Geolocation Information. We may collect information about where you are located, both generally and at the time you access the Website. For example, we may collect your mailing address or ascertain your approximate location from your IP address.
• Protected Class Information. Due to the specific nature of LYEB’s services, you may be asked to provide information about your gender, age, marital or family status, or citizenship, such as when you apply for Residential Services with a public utility. 
• Employment Information. When required in conjunction with a particular Residential Service you seek, we may collect information about your employment, employment history, or salary.
• Other Information. From time to time, we may collect other information from you, such as when you make a claim for a prize pursuant to a contest or other promotion run on the Website, when you request assistance through our customer service department, or when you voluntarily subscribe to promotions, reminders, or newsletters.  You will always be asked for your consent in advance of providing such other information, and we will not collect it without your permission.
• Inference Information. LYEB may also create new information about you by drawing inferences from the information identified in the categories listed above, such as to create a profile about you reflecting your preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

3. How and when do we collect information about you?

LYEB gathers information about you through the following sources and means:

• When you enter or upload information to the Website. LYEB collects information you provide to us, content you make public, transaction and payment information, geolocation information, protected class information, employment information, and any personal information in Home Imagery, when you enter such information on a form on the Website, purchase products or services, sign up for newsletters or promotional material, enter contests, upload content, and otherwise interact with the Website.
• When you communicate with us, including through the Concierge Services. LYEB may also collect information you provide to us, transaction and payment information, geolocation information, protected class information, and employment information from you outside of the Website, such as when you communicate with our Concierge Services, work with us to collect or assess information about your Home or through Home Imagery, email us (including any response to an email communication from LYEB), fill out a comment card or provide information at an event hosted by LYEB, or communicate with LYEB via social media, such as by posting on a page hosted by LYEB or tagging LYEB in your own post. The information collected off the Website may be combined with that collected through the Website—for example, if you upload content through the Website and later call the Concierge Services about the content, the information collected in both interactions may be linked.
• Through Cookies, tracking tools, and other automated technologies. When you use any website, certain information can be automatically collected through technological means. When you access the Website, your web browser automatically sends us device and internet connection information and certain internet activity information as described in Section 2. 

LYEB also uses Cookies and web beacon technology to gather device and internet connection information, internet activity information, geolocation information, and biometric information. “Cookies” are files that are placed on your computer or other device by websites you visit. The primary purpose of a Cookie is to identify you as a unique user of the Website. LYEB uses the following types of Cookies, some of which are placed by Third Parties, to customize your Internet experience, keep you logged into websites, remember your search terms, and advertise products or services to you:

Type of Cookie	Purpose of Cookie
Necessary	Necessary Cookies are essential in order for the Website to display and perform properly. Necessary Cookies are used to identify you, prevent security risks, and to allow you to perform account-related functions.
Preferences	Preferences Cookies are used to store preferences set by you and each user for their account, such as your language preferences. Preferences Cookies improve your experience using the Website.
Analytics and Performance	Analytics and Performance Cookies collect information on how you and other users interact with the Website. Often, this information is aggregated, as discussed in Section 4, and is used to improve the Website.
Advertising	We may also use Cookies and web beacons, including those placed by Third Parties such as Google and Facebook, to deliver Personalized Ads that may be of interest to you. We may also use a web beacon in email messages sent to track your response. Cookies and web beacons also help us and our Third-Party advertising partners ensure you do not see the same advertisements over and over and to identify or block unwanted ads. We also use these tracking tools to better understand your behaviors and browsing activities, and to generate inference information, as discussed in Section 2.

You can change your Cookie settings in your Internet browser (e.g., Chrome, Edge, Firefox).  If you disable Cookies, some of the features of the Website may not function correctly. For more information, see https://www.allaboutcookies.org/.    

• From Third Parties. LYEB may also collect the following types of information from Third Parties: information you provide to the Third-Party (such as when you give your real estate broker consent to pass on your information to us); transaction and payment information (such as when you have your payment information saved in your web browser); device/internet connection information; internet activity information; and geolocation information.

Like many websites, LYEB uses Google services to gather analytical information to improve the Website.  As such, when you use the Website, your personal information may be shared with Google, and shared by Google with LYEB. You can learn more about how Google uses Cookies and how to manage your Cookie preferences in your Internet browser by visiting the Google Cookie Policy.

As explained above, LYEB also uses Cookies set by our Third-Party advertising partners to track your online behavior and provide Personalized Ads to you.  You can visit the Privacy Policies and Cookie Policies of these Third Parties to find out how to set your preferences or opt out of Personalized Ads.

Third-Party Partner	Description	Privacy Policy
Bing Ads	LYEB uses Bing Ads to deliver targeted advertisements to you and other Website users.	https://privacy.microsoft.com/en-ca/privacystatement
Google	LYEB uses Google Ads to deliver Personalized Ads to you and other Website users.	https://policies.google.com/privacyGoogle Cookie Policy
Facebook	LYEB uses Facebook Ads to deliver Personalized Ads to you on Facebook.	Facebook Cookie Policy
Marketo	We use Marketo to manage our relationships with our customers.	https://documents.marketo.com/ legal/privacy/

Remember, you can change your Cookie settings in your Internet browser (e.g., Chrome, Edge, Firefox).  For more information, see https://www.allaboutcookies.org/.  

You can better learn about such Third-Party data collection and advertising practices, including how to revoke your consent to Personalized Ads, at the following websites:

www.youronlinechoices.com/uk/your-ad-choices   

www.networkadvertising.org/choices  

www.aboutads.info/choices    

4. How do we use your information?

LYEB may use the information we’ve gathered from you or your device, including through Cookies and Third Parties, for the following purposes:

• Business Purposes. When LYEB uses your information for a “Business Purpose,” it means such use is reasonably necessary and proportionate to achieve an operational purpose of our company. The following are the Business Purposes for which we may use your information:

Business Purpose	Types of Information
For Security. LYEB uses the information we collect from you and other users to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and prosecute those responsible for that activity.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information
To Provide the Concierge Services. We use the information we collect from you to assist you in obtaining the Residential Services you seek, and to facilitate your relationship with certain Service Providers.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Geolocation Information; Protected Class Information; Employment Information; personal information in Home Imagery (if any)
To Improve our Products and Services, including the Concierge Services. LYEB uses the information we collect from you and other users to improve our product offerings and services. For example, we may consider analytics, demographics, and user feedback collected via the Website in determining whether there is sufficient demand for a new Residential Service through the Concierge Service.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information
To Improve the Website. LYEB uses the information we collect from you and other users to provide and improve the Website.  We use information to debug and identify and repair errors that impair existing intended functionality of the Website. As explained above, we use Cookies, including those placed by Third Parties, to gather statistical information that helps us understand how you and other users engage with the Website and improve its performance via technological development.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information
To Personalize Your User Experience. We use information gathered from Cookies to authenticate your logins, determine whether you are logged in or not, to allow you to set personal preferences when using the Website, and to make it so you don’t have to reenter the same information when you visit the Website several times within a short timeframe.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information
To Communicate with You. We use your information to provide the Concierge Services, personalize communication with you, and to respond to your requests regarding Residential Services. We also use your information to notify you of updates to the Terms or this Privacy Policy.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; personal information in Home Imagery (if any); Inference Information
To Create Deidentified Aggregate Information. LYEB may combine your information with that of other users to create “Aggregate Information”—namely, statistical information about all users or a subset thereof. Aggregate Information is pseudonymized and deidentified. In other words, Aggregate Information cannot be used to identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, including you.In turn, Aggregate Information may be used by LYEB for the Business and Commercial Purposes listed herein.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information

• Commercial Purposes. When LYEB uses your information for a “Commercial Purpose,” it means such use is intended to advance LYEB’s business interests, such as by inducing you to obtain Residential Services through one of our associated Service Providers. The following are the Commercial Purposes for which we may use your information:

Commercial Purpose	Types of Information
To Advertise to You. We may use information gathered through Cookies and web beacons, including those placed by Third Parties, to deliver ads to you via the Website, and after you’ve left the Website, including advertising specific to your personal interests, or to make personalized recommendations to you through the Concierge Services. The purpose of this practice, which is sometimes called “Personalized Ads,” “retargeting,” or “remarketing” is to deliver content and advertising that is of interest to you, and to avoid displaying irrelevant advertising to you. You can better learn about such Third-Party data collection and advertising practices, including how to revoke your consent to Personalized Ads, at the following websites:www.youronlinechoices.com/uk/your-ad-choices   www.networkadvertising.org/choices  www.aboutads.info/choices	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information
To Build a Profile. As stated above, LYEB create new information about you by drawing inferences from the information identified in the categories listed above, such as to create a profile about you reflecting your preferences, characteristics, and Home. Such information and profile may be used by LYEB for advertising purposes.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information
To Advertise to Others. We may share your reviews, comments, and other content uploaded by you to advertise and market our Website and the Services, including by reposting your reviews on the Website, in our advertising, or through our social media accounts.	Content you make public

• Scope and Legal Bases for Use. LYEB only processes your information to the extent that is necessary to accomplish the above-stated Business and Commercial Purposes, which serves as our legitimate interest. 

5. How do we share your information?

LYEB may share your information with Third Parties for the following purposes:

• Business Purposes. When LYEB shares your information for a Business Purpose, it means such use is reasonably necessary and proportionate to achieve an operational purpose of LYEB. The following are the Business Purposes for which we may share your information:

Third Parties	Business Purpose	Types of Information
LYEB’s Service Providers. These Third Parties provide services to LYEB that allow LYEB to operate the Website, provide services to customers, communicate with customers, and so forth. LYEB’s service providers include Residential Service Providers but may also include other third parties that assist LYEB but do not provide Residential Services. Examples include payment processors, email fulfillment providers, customer management services, and so forth.	For Security; to provide the LYEB Technologies; to provide the Concierge Services; to Improve Our Products and Services; to Improve the Website, to Personalize Your User Experience; and to Create Aggregate Information.  See Section 4 for more information on these Business Purposes.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information; personal information in Home Imagery (if any)
Our Affiliated Entities. Affiliated entities are different than Third Parties in that they are businesses that are directly related to us and have common ownership with us. We may disclose, transfer, and sell your information to our affiliated entities, in which event, your information shall be treated by the affiliated companies in accordance with this Privacy Policy. Should LYEB be subject to an acquisition, merger, sale or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger or sale.	For Security; To Provide the Concierge Services; to Improve Our Products and Services; to Improve the Website, to Personalize Your User Experience; and to Create Aggregate Information.  See Section 4 for more information on these Business Purposes.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information; personal information in Home Imagery (if any)
Government Officials and Private Parties Pursuant to Valid Legal Process. We may disclose your information in response to subpoenas, court orders, and other legal processes. In very rare circumstances, we may disclose personal information when we believe it is necessary in order to prevent illegal, fraudulent, or injurious actions that may cause harm to individuals.	To comply with LYEB’s legal obligations and to prevent illegal, fraudulent, or injurious actions that may cause harm to individuals.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information; personal information in Home Imagery (if any)

• Commercial Purposes. When LYEB shares your information for a “Commercial Purpose,” it means such disclosure is intended to advance LYEB’s business interests, such as by advertising our products or services. The following are the Commercial Purposes for which we may share your information with Third Parties:

	Commercial Purpose	Types of Information
Advertising Partners. We may disclose your personal information as needed to our Third-Party advertising partners.  For example, we may share information gathered through Cookies and tracking technology to allow a Third-Party to advertise our Concierge Services to you after you leave the Website.	To Advertise to You, including through Personalized Ads; to Advertise to Others. See Section 4 for more information on these Commercial Purposes.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Employment Information; Inference Information
Other Consumers. We may share your reviews, comments, and other content uploaded by you to advertise and market our Website and the Services, including by reposting your reviews on the Website, in our advertising, or through our social media accounts.	To Advertise to Others. See Section 4 for more information on this Commercial Purpose.	Content you make public

6. Do we sell your information to others?

No. LYEB does not sell consumers’ personal information and has not sold consumers’ personal information during the past twelve (12) months.

For transparency, and as outlined above, LYEB does provide some personal information to Service Providers, and some Service Providers pay LYEB; however, LYEB earns its revenue by promoting Residential Services, not by selling personal information.

7. How do we protect your information?

LYEB, and the Third-Party vendors we use to store your information, employ technical, administrative, and physical security measures (such as SSL encryption and HTTPS protocol) that are designed to protect against the loss, misuse, and alteration of the information under our control. We regularly review our security procedures to consider appropriate new technology and methods.

However, no system can be completely secure.  Therefore, although we take steps to secure your information, we cannot promise, and you should not expect, that your personal and commercial information, or other communications, will always remain secure. 

The safety and security of your information also depends on you. Never share your password with anyone else and notify us as soon as possible if you believe your account security has been breached.

8. How long do we keep your information?

LYEB will retain your information for the length of time necessary to fulfill the Business Purposes and Commercial Purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law or valid court order. If you request deletion of your information pursuant to Section 10, your request will be processed according to any applicable legislation.  

9. Do we transfer your information to a different country?

If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States, and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. By using the Website, you authorize and specifically consent to the transfer of personal data to the United States and its storage and use as specified above when you provide such information to us.

10. What are your rights when it comes to accessing, correcting, or deleting your information, and how can you exercise them?

You may access all information we’ve collected and retained about you for purposes of correcting, amending, downloading, or deleting such information. Access can be obtained by logging into your account, filling out a Privacy Request, or contacting us at Info@LowerYourElectricBill.co.

To protect your privacy and security, we may take reasonable steps to help verify your identity before granting access, making corrections, providing you with information, or deleting information.

• Access and Correction. The easiest way to access and correct the personal information we have collected about you is to log into your account. In the alternative, you may fill out a Privacy Request, or contact us at Info@LowerYourElectricBill.co.
• Right to Request Disclosure. You have the right to request that LYEB disclose the following to you:
  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information is collected;
  • The business or commercial purpose for collecting or selling personal information;
  • The categories of third parties with whom we share personal information; and
  • The specific pieces of personal information we have collected about you.

To request such a disclosure, please fill out a Privacy Request, or contact us at Info@LowerYourElectricBill.co.

• Right to Request Deletion. You have the right to request that LYEB delete any personal information about the you which we have collected from you. To make such a request, please fill out a Privacy Request, or contact us at Info@LowerYourElectricBill.co.
• California Shine the Light Disclosure. Under California’s “Shine the Light” law, California residents who provide personal information to the Website may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please fill out a Privacy Request, or contact us at Info@LowerYourElectricBill.co.
• Cal. Bus. & Prof. Code § 22581 Disclosure. If you are a California resident under the age of 18, and a registered user of any Website where this Privacy Policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please fill out a Privacy Request, or contact us at Info@LowerYourElectricBill.co with a detailed description of the specific content or information. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

11. How do we protect the privacy of children?

• No Users Under 13. LYEB will never knowingly collect any personal information about children under the age of 13. If we obtain actual knowledge that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because we do not collect such information, we have no such information to use or to disclose to Third Parties. We have designed this policy in order to comply with the Children’s Online Privacy Protection Act (COPPA).

12. How can you receive and opt-out from marketing communications?

By providing your email address to LYEB through the Website or an email initiated by you, you consent to receive emails from us, including information concerning your account and advertising messages. Depending upon your location, we may obtain additional consent from you via a checkbox disclosure or an email requesting confirmation before you can receive such information.

Providing consent to promotional emails is NOT a condition of purchasing any goods or services from LYEB. You can unsubscribe to advertising emails at any time by clicking the unsubscribe link within the email, or by contacting us at Info@LowerYourElectricBill.co. Please note that, even if you unsubscribe from advertising emails, we will still send you any necessary, non-promotional emails about your purchase, account, or updates to our Privacy Policy and Terms of Service.

13. Do we respond to Do Not Track (DNT) Signals?

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked.  LYEB does not currently respond to DNT requests.

14. How will you know when we change the Privacy Policy?

Each time you use the Website, the then-current version of this Privacy Policy will apply.  Although most changes are likely to be minor, we reserve the right to modify this Privacy Policy by posting such modifications on this page; however, if changes are significant, we may provide a more prominent notice or email to you. Depending upon your location, we may obtain additional consent from you via a checkbox disclosure or an email requesting consent before you can continue to use the Website.

Unless we receive your express consent, any revised Privacy Policy will apply only to information collected after the effective date of such revised Privacy Policy, and not to information collected under any earlier version.

15. How can you contact us regarding this Privacy Policy?

You can contact us via email at Info@LowerYourElectricBill.co. In this case, your information transmitted by email will be stored. If needed, your information will be relayed to our Third-Party partners for the sole purpose of processing any request by you in the communication.